Chris Cruz

I help leaders develop the human skills and holistic thinking that creates lasting results within themselves and their brand.

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You don’t need another framework.
You need a place to become the kind of leader your brand and team can trust.

I draw on 15 years of experience leading human transformation, developing teams, and shaping brand cultures that connect purpose with performance.

I’m the Co-Founder of Studio H+U, a brand strategy agency that builds holistic brands from the inside out.
I also serve as Creative Director at Harbor + Union, a business growth hub helping companies scale through clarity and culture, and as Managing Director of the Diakonia Impact Fund, guiding faith-based philanthropy toward lasting impact for a thriving holding company.
Before these ventures, I spent 16 years as a pastor—developing leaders and rebuilding teams across churches and nonprofits.

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One-on-one plans to grow your leadership skills

The Leader Development Playbook:

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Leadership’s outdated and needs a more holistic, human way forward.

First, by leaders mastering the human skills that let us lead people well.

Second, by deeply understanding ourselves because self-awareness fuels true growth.

Anatomy of a Brand Podcast

Every week I talk with the people shaping culture—founders, marketers, entrepreneurs and creatives to uncover what drives great brands forward so yours never settles.

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Reinvent Work

We imagine a future where work is a pathway to human flourishing, every company helps unlock human potential, and people are empowered to build meaningful lives.

We believe the best way to build this world is by committing to a new kind of leadership.

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Fuel the pioneer spirit.